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Are you a disruptive leader?

I attended a lecture about disruptive leaders with brazilian futurist Jaqueline Weigel at InovaBra a new and trendy innovation hub from Brazilian Bank Bradesco in São Paulo, Brazil and would like to share this learning about being a disruptive leader in this 21 century new world

First of all I would like to clarify what “disruption” is. Basically it’s “break in business” and according to Clayton Christensen, a Harvard professor and creator of the term is “a set of innovations that by offering affordable products and generating new markets destabilize the leaders of a specific industry.”

New times demands new leaders. Leaders not only innovative but above all transformers with a short, medium and long term learning and vision.

With the understanding that leaders  powerful global “agents of change” and that new concepts shared and practiced by them will generate new mental models that in turn generate new perceptions and business models, products and services.

Therefore, the transformation must be internal with self-knowledge, to later generate external innovation in personal, professional and in business contexts.

“Disrupt first or be disrupted” could be the new motto of the 21st century!

She explained what is futurism, since there is still much confusion about the term and its use; briefly, she clarified that futurism is a science and method to look into the future and bring that future into the present through the footsteps of “foresights for insights for actions “.

In an article in Exame magazine, the following is mentioned:

“To innovate and survive the company must identify the pattern of rupture of its sector, assess risks, strategize and visualize opportunities.”

This is the role of futurists within the company, they anticipate the future and redirect to the company for those desirable futures.

With design, futurists would show viable futures in terms of opportunities and possibilities and designers would evaluate that future from concept, technology, value, implementation, market, scalability and would materialize these new products, services and business models. In short, if you want to be a disruptive company in your sector, you need these two professionals within the heart of the company: Futuristic and Designer!


She brought some characteristics of what it’s like to be a disruptive leader:

>>Abundant future

A leader before all, think of an abundant future and how everyone can have access to this future, a future of optimized infrastructures for education, health, mobility, work and housing. It does not focus on the scarcity and on the difficult or impossible that is to materialize this abundant future.

But for that, he needs “business with purpose” and Jaqueline mentioned something very interesting, the list of the 17 global ODS challenges are the challenges of the world for the coming decades, if you are looking for an area where to develop your startup, see these 17 global challenges and fit into them. So you will have a global, scalable business meeting a real and plural need.

    >>MTP Leader

The disruptive leader is driven by impacts and purposes, he has for himself and his organization the so-called “MTP” = Mass Transformer Purpose. The leader is a mind that transcends time and space, see Jef Bezos or Elon Musk, they are not worried or limited by the “now” for what is possible in the present, they are already in another time and mental space working on the planet!

  >>Collective skills

The disruptive leader understands that to reach his goal, he needs a team, but not any human and intellectual capital. It needs differentiated collective skills. A team that is in the same tune, in this “disruptive state of being” and not just a list of competencies. For this, Jaqueline mentions 3 qualities of the leader: innovator + futurist + technologist. The disruption only happens with the union and balanced complementation of technology + business + purpose.

The disruptive leader looks and understands the future, knows how to bring it to the present with technology, but technology is for him a supporting tool. Because the human element is the basis of everything and most importantly, disruption requires a new “state of being”, it is confronting its future. As Jaqueline mentioned: “You have to dehumanize yourself to rehumanize.”

 >>Love for life and the planet

Disruptive leaders have a global MTP, beyond the borders of their country, Jef Bezos and Elon Musk work for the planet and humanity, not just for their country.

They have above all, a love and empathy for life and the planet. His business “is not just that, but that’s it too.”

Finally, who do you impact, disrupt?


Article references:

Jacqueline Weigel is a Brazilian futurist with the company W Futurismo at https://wfuturismo.com/

LinkedIn https://www.linkedin.com/in/jaqueline/

Inovabra Habitat in São Paulo, Brazil is a building-hub totally dedicated to innovation created by Brazilian Bank Bradesco, where startups are from different areas such as fintech, process innovation, urban mobility, sustainability.
     Learn more at: https://www.inovabra.com.br/habitat/


Diseñador Industrial por la UAM-Azcapotzalco, México, Maestria en Diseño Sustentable por la Universidad de Bornemouth, Inglaterra. En Brasil actualmente como consultor de innovación de productos, servicios, modelos de negócios en los aspectos de sustentabilidad e inclusión.

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